Associated Event Benefits

Acceptance into the Tasting Australia program for associated event holders includes a range of benefits. 

It allows an associated event holder the right to use the Tasting Australia trademark to market their event. They will also benefit from the overarching marketing and communications activities for the entire festival and may receive additional support through various targeted digital, social and publicity campaigns.

All ticket revenue from an associated event is passed on directly to the event holder, and likewise all costs associated with running the event remain the event holder’s responsibility.

Tasting Australia is a platform to showcase your product to a highly engaged and hungry audience. Draw on the authority and industry respect the Tasting Australia brand has built over 20+ years. This is your chance to take part.

  • Provide access to national and international audience
  • Platform to launch a new product, tour or experience
  • Activating to captive food and beverage-loving audience
  • Broadcast your brand to a wider audience
  • Opportunity to collaborate with other businesses
  • Be a part of Australia’s longest running food and beverage festival
  • Inclusion in the Tasting Australia 2025 printed program – distribution in The Advertiser statewide, plus an additional 40,000 local and interstate copies
  • Dedicated PR and marketing support
  • Inbound interstate and international media
  • Inclusion on the Tasting Australia website, e-newsletter and social media channels
  • Dedicated contact person

Associated Event Packages

When you submit your associated event application, you will have the choice from one of four marketing support packages. All packages include: 

  • Use of the Tasting Australia logo on marketing collateral~
  • Professional copywriting/editing of your event description  
  • Access to the SATC and Tasting Australia image suite to help promote your event
  • Tasting Australia decal to display in your business in the lead up to the festival
  • Online event page and ticketing platform

 

PACKAGE 1 / NOT FOR PROFIT – $450 +GST / $0*   

  • One (1) post on Facebook  
  • One (1) Instagram Story, shared pre-event with link sticker to tickets
  • One (1) Instagram Story highlight inclusion
  • Inclusion in printed program

PACKAGE 2 – $800 +GST

  • One (1) post on Facebook  
  • One (1) Instagram Story, shared pre-event with link sticker to tickets
  • One (1) Instagram Story highlight inclusion
  • One (1) eDM inclusion pre-event
  • Inclusion in printed program 

PACKAGE 3 – $1,500 +GST

  • One (1) post on Facebook  
  • One (1) post on Instagram, shared pre-event to the Tasting Australia feed
  • One (1) eDM inclusion pre-event**
  • One (1) event feature on the Tasting Australia website program page for seven-day period pre-event (30K average monthly views)^
  • Inclusion in printed program

PACKAGE 4 – $3,000 +GST  

  • One (1) post on Facebook  
  • One (1) post on Instagram, shared pre-event to the Tasting Australia feed
  • Guaranteed social media coverage of your event on Tasting Australia’s Instagram stories (event day coverage) #  
  • Proactive pitching by Tasting Australia PR team where possible
  • One (1) inclusion in grouped, paid social media carousel ad targeting Tasting Australia's database
  • One (1) feature in an eDM (lead article)**
  • One (1) event feature on the Tasting Australia website program page for 7-day period pre-event (30K average monthly views)^
  • Inclusion in printed program
  • Two (2) tickets to the Tasting Australia Opening Night event on Friday 2 May 2025.

Please note, guidelines for social media images apply. Images must be high resolution and cannot have an overlay of text or logos.


~Written approval of logo usage required. 
*Package 1 is $0 for not-for-profit charity organisations. If you wish to upgrade to package 2-4 only pay the difference in price. 
**Priority placement in eDM is given to Package 3 & 4 events. Package 4 events are entitled to a lead placement in an eDM.
^Layout of feature to be determined based on program design. A selection of image options is requested and must not contain any words. Images may be cropped and resized based on program design.
#For in-event social coverage, must be within 2.5-hour drive of Adelaide CBD.

 

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