George is Co-Founder and Managing Director of Never Never Distilling Co, based in McLaren Vale. Following eight years building Never Never, George continues to lead the business after its acquisition by Asahi. He is Founding President of Distillers SA, and a board member of Australian Distillers and Brand SA. He's fearless in his quest for flavour, whether it be in spirits, coffee and cheese. George has enjoyed travelling to hundreds of distilleries and cocktail bars across the world and is thrilled to live and work in South Australia.